Project 

Litotes



Category

Visual Identity & Art Direction



2024

Contributed to the visual design of LENA’s debut album Litotes as a freelance designer, working on both the album package and concert poster.

Referencing nostalgic summer moods, classic cinema, and time capsule aesthetics, the design combines physical and digital layers to heighten fan engagement and emotional resonance.


공원소녀 레나의 솔로 데뷔 앨범 ‘Litotes’의 패키지 디자인과 콘서트 포스터를 제작했습니다.
‘Litotes’는 지난 여름의 기억을 회상하는 감정선을 담은 앨범으로,
고전 영화와 타임캡슐에서 영감을 받아 타이포그래피와 레이아웃을 구성했습니다.
또한 피지컬과 디지털 요소를 결합해, 팬의 소장성과 몰입감을 동시에 고려한 패키지를 디자인했습니다.




Creative Direction
Logo Design
Album Design
Photography
Video Editing
Poster Design
Ticket Design
3D Motion Graphic

Illustrator, Photoshop, Blender, Lightroom, After Effect, Premeire Pro





















































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Title: Litotes (Platform Version)
Release Date: November 8, 2024
Production: YG PLUS Inc.
Distributor: Salpot Records
Format: Platform Album (Digital streaming via QR code)
Chart Eligibility: Counts toward HANTEO, CIRCLE (GAON), and Billboard charts

QR Music Card (1 card)
Photocards
(2 random out of 6)
Postcards (4-piece set)
Digital Album Cover
Behind-the-Scenes Video Access


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